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In Case You Die: Talking About Death

In Case You Die: Talking About Death

John LatonaJohn Latona Head of Marketing, Haven Life

Let’s face it. We’re all going to die.

Let me put it this way:

  • Your odds of being audited by the IRS is 1 in 175
  • The odds of a child being born with 11 fingers or toes is 1 in 500
  • Odds of being struck by lightning — 1 in 700,000
  • The chance of becoming president is 1 in 10,000,000 (so I guess it could still happen)

The odds of dying?


As Americans, our culture avoids the discussion of death. Most of us want to know what our loved ones’ final wishes are but are afraid to ask. We put off writing a will. We don’t call life insurance what it really is: death insurance. Instead, we skirt around the subject and try our best to ignore the inevitable.

Whether it’s healthcare, retirement savings, organ donoration, estate planning or, in our case, life insurance, delaying these important conversations inevitably lead to haphazard decision-making or worse, not making a decision at all.

A Cultural Shift

The times are changing. It appears that we may be embarking on a cultural shift toward more open, frank and explicit discussions around death. Perhaps not unlike the sexual revolution in the late 1960’s, where with the commonplace usage of contraception, and the rise of public nudity and free love, helped our society shed its Victorian sexual repression once and for all.

Are we seeing a similar shift happening with our attitudes toward death?

Nearly every week, The New York Times has published insightful, raw op-eds and articles about planning for death, coming to terms with dying and dealing with the loss of loved ones. (This recent article in particular received a lot of buzz.)

Atul Gawande’s book “Being Mortal,” has spent most of the past year in the New York Times Health Best Sellers list.

Online, we’re watching people like Caitlin Doughty, known for her YouTube videos “Ask a Mortician” who advocates for “the good death.” Her mantra is that death itself is natural, but the death anxiety of modern culture is not.

We couldn’t agree more.

Life insurance isn’t one-size-fits-all. Find out how much coverage you really need.

We’re Joining the Conversation

If you live in Philadelphia, starting today, you’ll begin to see some (hopefully) interesting, provocative and at times amusing advertisements around the city. They’ll be present on billboards, bus shelters, buses, train stations and more.


We sell life insurance, but our purpose is greater. We hope to participate in the ongoing cultural shift that is moving death out of the shadows and into the realm of honest, transparent conversation — in order to help people make smarter, more informed decisions. By facing our fears, we’ll be able to live richer and more purposeful lives.


As Yaron, our CEO, mentions in his Medium post, we’re in the early stages of figuring out what this commitment means for us as a business, but we’re enthusiastic about what lies ahead.

If tackling these complex questions and challenges around death inspire you, we hope you’ll join us in exploring them together.

Tweet us your thoughts @HavenLifeInsure or email us directly: feedback@havenlife.com.

Stay tuned,

John Latona
Head of Marketing

Additional Philadelphia Ads




Odds Source: sheknows 2013

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