We live in a digital world.
We spend time with the ones we love, face to face, even if they are across the globe. Our phones allow us to order nearly anything at the push of a button. And we leave the house knowing we can find directions whenever we need them. The digital world has changed almost every aspect of our day-to-day, and for the most part, things are more convenient.
When our co-founder Yaron Ben-Zvi and his wife were expecting their first child, they decided it was time to purchase life insurance. After going through the process of applying and purchasing a term life insurance policy, Yaron walked away feeling less than satisfied with his experience. He couldn't purchase a policy online (even though search terms turned up countless results for supposed "life insurance online"), and it took weeks to receive a decision.
In a world where simplicity and straightforwardness is not only expected, but almost demanded, the life insurance industry was seemingly left untouched.
We set out to change that.
Haven Life launched in May 2015 with a much simpler, affordable option for buying term life insurance online in 20 minutes.
Our team of 50+ (and growing) people comes from a variety of backgrounds including financial services startups, software development, public relations, consulting and more. Our diversity is our advantage. We're not a bunch of industry lifers — we're people committed to encouraging transformation. We are motivated to make a better experience for anyone who wants life insurance and to not perpetuate the status quo.
Being a disrupter in the life insurance industry is a little paradoxical. In order to innovate, you need to be small and nimble, but in order to compete within the highly regulated life insurance industry, you need to offer credibility and a history of unsurpassed financial strength.
It was evident from an early state that Haven Life would need a reliable, trustworthy partner who would support us along this journey of innovating the life insurance industry and ensuring high-quality coverage to customers. That's why Haven Life is backed and wholly owned by MassMutual, a Massachusetts-based company founded more than 160 years ago.
The long-view confidence that we've been able to secure on behalf of the people we're lucky enough to call our customers is one of the things we're the proudest of. In an ever-changing world, our relationship with MassMutual allows us to continue innovating on behalf of our clients, with less of the unpredictability found in so many startups.