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How to find the right 529 college savings plan for your kids

Pro tips for differentiating between the many 529 savings plans that are available to families who want to proactively save for their children’s education.

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As parents, we want to give the whole world to our kids. More often than not, that includes a first-rate college education. Right now, while my own little ones are still stumbling through toddlerhood, college seems like a long time away. But as any parent knows, life moves quickly. Before we know it, our babies will be teens, submitting college applications.

If you’re like me, you want to help your kids get off to a solid start in life as young adults. For many people, this means entering the workforce with a college degree.

But a solid start to adulthood also means helping your kids avoid crushing student loan debt. With the average cost of tuition and fees sitting at more than $12,000 for public schools and $48,000 for private schools, student loans are often viewed as inevitable. They don’t have to be. With a 529 plan set up and funded early on in your child’s life, you can help your children get a head start on paying for college – even if they’re still running around the house in a onesie and diapers.

Why a 529 plan?

In today’s America, about two out of three high school graduates enroll in a four-year college. And about 70 percent of college students graduate with loans.

I can’t put enough emphasis on the fact that 529 plans are a fantastic way for parents (myself included) to start saving for their children’s college education early. 529 plans are an easy way to save and invest your money, and they have several financial benefits:

  • 529 plans are funded with after-tax money but grow tax-free
  • Distributions are tax-free as long as they’re used for qualifying education expenses
  • A variety of expenses qualify – not just college tuition
  • You can use the funds for private K-12 tuition
  • Other people, such as grandparents, can contribute to the account.

It can be tough to determine which 529 plan best fits your family’s situation. Here are a few things to keep in mind.

Are all 529 plans the same?

Although most 529 plans act similarly, they’re not exactly the same. Depending on which 529 plan you select, you could:

  • Run into different expense ratios for holding the investments within the plan
  • Have different asset allocations
  • Qualify for different tax benefits
  • Have to adhere to different usability rules
  • Negatively impact your child’s financial aid eligibility

Let’s explore some of these key differences between 529 plans, and what you should keep an eye out for as a financially-savvy parent.

Here are some things to watch out for.

Fees & expenses

As is the case with every type of investment account, you’re going to have some expenses associated with your 529 plan. When comparing plans, make sure you keep track of fees. Watch for the following:

  • Management fees
  • Enrollment or application fees
  • Annual account fees
  • Fund-based fees (or expense ratios)
  • Account maintenance fees

Ideally, you want all of these fees to be low or non-existent. However, it’s especially important to watch for expense ratios connected to the investment options in your 529 plan. In other words, you want the expense ratios of those investment options to be as low as possible, and ideally, less than 1 percent overall.

Investment options and portfolio types

You don’t have to be a professional investor or day trader to take a closer look at the funds in your 529 plan.

There is a range of investment options and different portfolio types available for you to choose from within each 529 plan. Some portfolios are managed based on when your kid is going to head off to college (age-based portfolios), and typically, the risk level will slowly decline as your child gets closer to high school graduation. However there are other types of portfolios available, so if you have questions, you may want to work with a financial planner.

We don’t live in a perfect world, and it’s possible over time for the fund to become over-invested in one type of investment. Now and then, it’s a good idea to take a look at how your assets are being allocated. You can ask your 529 plan provider (or dig iintothe information available online). If you have questions about whether or not that allocation makes sense for your goals, this is another good reason to reach out to a financial planner.

Check for tax benefits

All 529 plans offer federal tax benefits. In addition, some state tax benefits may be available for investors who choose to fund a 529 plan. This isn’t the case for every state, however. If your state’s 529 plan doesn’t offer tax benefits, you may want to take a look at other states’ 529 plans – and take into consideration their tax benefits (if any apply), fees, investment options and asset allocation. You may find a better fit for your needs.

Keep in mind that even if your state does offer tax benefits for enrolling in their 529 plan, you should still shop around. If your state’s 529 plan has high fees or expense ratios, the tax benefit you receive for enrolling may not make up for the financial downsides. Always crunch the numbers before making a commitment.

Direct-sold versus advisor-sold plans

When you select a 529 plan, you have two options:

  • Enroll in a plan on your own and manage your account yourself
  • Enroll in a plan through a broker/dealer (advisor-sold)

The lower-cost option is usually a direct plan that you manage yourself. Advisor-sold 529 plans often have higher fees associated with them because you’re paying fees for both the plan and the advisor.

You may want to consider a blended approach of working with a fee-only financial planner to manage the 529 plan you’ve enrolled in directly. The fees you pay your planner will be for a comprehensive plan including cash flow management and investing or savings guidance, and won’t be tied to the sale of the 529 plan.

Financial aid

Be aware that a 529 plan could negatively impact your child’s eligibility for financial aid. The balance could reduce the amount of need-based aid your child can receive, and the distributions could be considered income.

However, there are several strategies for reducing the negative impact, and some states offer a workaround. For example, some states offer a scholarship incentive for students who are enrolled in their state’s 529 plan and are going to an in-state school.


Some 529 plans offer easy, user-friendly platforms to help parents and students access their funds for qualifying education expenses. However, others make the process much more complicated. I’ve heard some worst-case stories of 529 plans refusing to fund a semester’s tuition because paperwork was submitted late by the school itself. Families in those situations could be on the hook to pay out of pocket or take out loans in order to stay in school.

All of that is to say – choose a plan that makes accessing your funds easy, and learn the process ahead of time. Don’t rely on the plan administrator or your child’s school to do the work for you.

Funding your 529 plan

Once you pick a 529 plan that meets your family’s unique needs, it’s time to start planning ahead. It’s a good idea to set a savings goal that accounts for at least these things:

  • Annual tuition cost (multiplied by 4-5 years in school)
  • Room & board
  • Cost of school supplies and books

If the total figure feels daunting, break it into smaller, bite-sized steps.

How much can you realistically contribute this year? You could consider automating contributions when you can to start moving in the right direction. You can always increase contributions as your income or cash flow grows.

It’s important to not prioritize funding your 529 plan over your own financial needs, now and in the future. Retirement, for example, shouldn’t take a back seat to your child’s college fund. In the long run, when you’re able to care for yourself, you’re going to be less likely to financially burden your kids – and will be able to continue to financially help them through school and beyond.

Mary Beth Storjohann, CFP® and Founder of Workable Wealth, is an author, financial planner and accountability partner working to help clients in their 20s-40s across the country make smart, educated choices with their money. Her recent accolades include the “Top 40 Under 40” by Investment News, “10 young Advisors to Watch” by Financial Advisor Magazine, and “10 of the Best Personal Finance Experts on Twitter.” She frequently appears on NBC as a financial expert and her expertise has been featured in The Wall Street Journal, CNBC, Forbes and more. Opinions are her own.

Haven Life Insurance Agency offers this as educational information. Haven Life does not offer investment, tax or legal advice and encourages you to seek advice from your own legal counsel, investment advisor, or tax professional.

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About Mary Beth Storjohann

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Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

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