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Millennial parents are dedicated to raising well-rounded kids at any cost

Millennials are – or are about to become – parents.

Actually, 9,000 per day if you’re keeping score at home.

So, how are we doing so far?

Good question.

Haven Life surveyed parents (with children ages 0-5) to find out what they are prioritizing when raising Generation Alpha.

Millennials are – or are about to become – parents. Actually, 9,000 per day if you’re keeping score at home.

So, how are we doing so far?

Good question.

Haven Life surveyed parents (with children ages 0-5) to find out what they are prioritizing when raising Generation Alpha.

“How the Next Generation of Parents Are Dealing with Parenthood” paints an interesting picture. One of moms and dads who are highly invested in their kids’ lives and well-being, yet ill-prepared to deal with financial realities.

How the next generation of parents are dealing with parenthood

The price of parenting

Kids cost a lot (you don’t say…)

Millennial parents are spending about $10,000 a year (or 12% of their average household income) on childcare alone. Combine that expense with the fact that Americans are devoting 30% of their income to housing. That’s 42% of all money earned gone.

On top of excruciating childcare and housing costs, today’s parents list “healthcare” and costs associated with “healthy dieting” as their financial priorities.

Saving for college, on the other hand, is currently a priority for only 13% of this group. Keep in mind that the average cost of a four-year degree from a public school is expected to be more than $205,000 by 2030.

“By making college savings such a low priority, parents are missing out on the possibility of compounding investment returns from tax-advantaged programs like 529 Plans or even minimally aggressive investment accounts. That is more money potentially left on the table that isn’t being tapped.” – Bobbi Rebell, Personal Finance Expert and author of How to be a Financial Grownup.*

Of course, the cost of parenting extends beyond just dollars. Moms and dads are sacrificing a tremendous amount of their time, too. In fact, today’s parents are getting less than an hour (55 minutes to be exact) to themselves per day.

This is not meant as an indictment. Rather, it’s an indication of how invested these parents are in making a positive and present impact on their children’s lives.

What keeps Millennial parents up at night

Sure, feedings and changing and repeated requests for just “one more book” (or perhaps “one more video”) all play a factor in the 6.5 hours of sleep that Millennial parents are getting per night. But there are other unique stresses of raising young children in 2017 that weigh heavily on the minds of these moms and dads.

Over a third of parents surveyed said that “hoping their kids could make friends / be social” was a cause for considerable concern. Meanwhile, another 27% cited “the cost of education/childcare” as a primary anxiety. Still, as significant as those figures are, both pale in comparison to the pressure of being able to provide for their families financially.

It’s also revealing that almost 10% of parents are already emphasizing for their children the value of “earning a substantial income.” Remember, these are parents of kids ages 0-5.

Still, this generation of parents (just like the generation before them and the generation before that) are trying to raise compassionate, kind and creative little ones who have a dedication to faith and put family first.

The protection (or lack thereof) these parents are providing

We didn’t need to survey parents to know that they all want to protect their children.

While they are focusing on everything from instilling proper values to providing a healthy diet, there’s one critical area where much of this generation is dropping the ball: financial security.

Of the parents we heard from, 53% have $5,000 or less in savings and 1 in 5 have no life insurance at all. Of those who do have life insurance, 70% have under $250,000 in coverage. They’re underinsured.

“Many parents are not aware of the risks they are taking with their children’s future. They need to think about their financial priorities and take action on not only boosting their savings but also making sure they have the right life insurance coverage in place.” – Bobbi Rebell

This misconception likely comes from either not knowing the recommended amount of coverage that is needed to protect their families financially or by assuming their employer-provided coverage is enough. Experts recommend coverage that’s equal to five to ten times your annual salary. Employer-provided life insurance typically only amounts to one or two.

Life insurance is absolutely worth it to purchase when you have a young family who relies on you financially. And, coverage can be much more affordable than you’d think. For example, a healthy 35-year-old woman could purchase a 20-year, $1,000,000 Haven Term policy issued by MassMutual for $32 per month. The proceeds from a policy could be used by your loved ones to help cover expenses like the mortgage, childcare, day-to-day expenses and college savings.

The reality of the situation

Millennial parents have the best of intentions when it comes to raising kind, smart, well-rounded children. They are sacrificing personal time and dedicating financial resources to give their kids the best childcare, diet, educational support and enrichment activities that their budgets (and beyond) can provide.

Yet, they are leaving a gaping hole in their family’s financial safety net. Between a lack of savings and an apathy toward life insurance, these families will find it very difficult to maintain their current lifestyle. Especially if something unexpected were to happen to a parent.

Fortunately, the solution to start solving this growing problem is an easy one. And for Millennials, probably a very familiar one too. It involves their smartphone, tablet, and laptop.

Technological advancements in the financial space have made it easier than ever to manage your money and proactively protect loved ones. There are budgeting and autosave apps, Robo Advisers for investment accounts, and streamlined and digital platforms for insurance products. They all cater to a need for a simple, structured plan for their financial future that busy parents can accomplish with both confidence and speed.

Which, seems pretty important considering they only have 55 free minutes a day.

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Haven Life Insurance Agency, LLC conducted the Next Generation of Parents study during March 2017. It involved a 29-question, online survey administered to a sample size of N=500 adults ages 18-59 with children ages 0–5 years old. 

*All investments entail risk. There is no guarantee that any investment strategy or product will provide positive performance over time.

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About Adam Weinberg

Adam Weinberg is the Brand Director for Haven Life, where he’s working hard to make life insurance easy. Adam is a creative problem solver who uses unique brand moments to create meaningful customer experiences.  Adam has more than a decade of diverse editorial, marketing, and branding experience, including work on several award-winning campaigns for various digital media companies.

Read more by Adam Weinberg

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit:

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