Skip To Content
Blog Get a Quote

Why February is the best time to buy life insurance

February is the month of romance, big games and important movie awards. It’s also a great time to buy life insurance. Here’s why.

Get your quote and find the right life insurance option for you

Check your price

February is the month of romance. The month of championships and big games. The month of movie awards and … Presidents’ Day. Can’t forget that.

Anyway, what better way to get in the February spirit than by buying some life insurance coverage? Hear us out. A term life insurance policy provides affordable financial protection to the people you love. And here are a few reasons to get that coverage right here, right now, in the glorious second month of the year.

In this article:

It’s romantic.

What better way to say “I love you” than by giving the gift of financial protection to your loved ones?

Sure, getting a life insurance policy might not seem like a romantic gesture. But ensuring that a policy payout will be available to help financially support your beneficiaries if you pass away? That’s a selfless act your partner will appreciate.

It shows you care. It shows you can commit. It shows you can think long-term. (But yeah, maybe include a bouquet of roses with the printout of the policy.)

It shows you’re sticking to your New Year’s resolutions

You resolved to get or stay healthy. You resolved to be better with money. Well, here’s some great news: Getting coverage will help you check both those resolutions off your list.

You see, with life insurance, generally, the younger and healthier you are, the less you pay for coverage. In fact, you might already be seeing the benefits in February. And your improved health score on your medical exam — if it’s needed — could help you get a lower term life insurance rate.

Take advantage of your improved health status to lock in a low monthly life insurance premium for the amount of coverage you need. The following are sample quotes for a Haven Term policy, for people in excellent health. (These are for a 20-year policy, but you can also get term lengths of 10, 15, 25 and 30.)

30-year term life insurance rates
20-year term life insurance rates
10-year term life insurance rates
Estimate based on pricing for eligible Haven Term applicants in excellent health. Pricing differences will vary based on ages, health status, coverage amount and term length. These prices do not reflect the rates for applicants in DE, ND, NY and SD.

And suffice it to say that getting a term life insurance policy is a staple of those “10 Things to Do Right Now” articles on financial websites. This is a no-brainer.

You’ll be the MVP of your family.

As the clock winds down and the confetti begins to pour, one person will stand on the field hoisting the most valuable trophy: You. Because you’ve just bought life insurance, a quick, easy way to feel virtuous and relieve stress. You’re on your own for the halftime entertainment, though.

Speaking of, it’s possible to get coverage in place, or at the very least apply online, before the third quarter begins. All that’s left is planning your victory parade.

The best performance in a supporting role goes to… life insurance.

Look: Winning a major award isn’t just about one glorious night in an evening gown or a tuxedo. It takes months, even years, of discipline and practice to get there, and then that award can sit on your mantle for a lifetime.

That’s kind of like purchasing life insurance. (Except the part about hard work and practice.) You take out a policy, and it will be there for you for up to 30 years.

So no matter the month, don’t let the time you think it will take you to get coverage be an excuse for not getting life insurance. Your loved ones can use the death benefit payout from a policy for expenses like the mortgage, child care, shared debts and the many other day-to-day bills. Just don’t forget to thank your agency…

Life insurance needs aren't one-size-fits-all.

Calculate your needs
Default author headshot

About Cameron Huddleston

Cameron Huddleston is the author of Mom and Dad, We Need to Talk: How to Have Essential Conversations With Your Parents About Their Finances. She is an award-winning journalist with more than 18 years of experience writing about personal finance. Her work has appeared in Kiplinger’s Personal Finance, Business Insider, Chicago Tribune, Forbes, MSN, Yahoo and many more print and online publications. U.S. News & World Report named Cameron one of the top personal finance experts to follow on Twitter, and AOL Daily Finance named me one of the top 20 personal finance influencers to follow on Twitter. She has appeared on CNBC, MSNBC, CNN and “Fox & Friends” and has been a guest on ABC News Radio, Wall Street Journal Radio, NPR and more than 30 podcasts. Cameron has also been interviewed and quoted as an expert in The New York Times, Chicago Tribune,, MarketWatch and more.

Read more by Cameron Huddleston

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit:

You might also like

Get our most-read stories, twice a month

.newsletter-msg-success, .newsletter-msg-error { display: none; }

What our customers are saying

Sign up for our newsletter

Get our most-read stories, twice a month

Thanks for signing up. See you in your inbox soon.