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Meet the new Haven Life

If you’re going to change something, especially something that works, you better have a good reason. In our case, we had a great one. You.

Change is never easy. It can be uncomfortable. Unpredictable. Unnecessary. So if you’re going to change something, especially something that works, you better have a good reason.

In our case, we had a great one. You.

When Haven Life was started back in 2015, it was with the intent that customers would always determine what is important. It was that principle that led us to today, one of the proudest moments in our young history. The moment when I get to unveil a new Haven Life and share all of our hard work with you for the first time.

We always had bigger ambitions for Haven Life. When we originally launched, we were focused on showing that technology could be used to make buying life insurance simpler and more approachable. We did that.

Now that we’ve moved past the proof of concept phase, we’re turning our attention to delivering the best possible end-to-end experience and developing a new kind of life insurance brand. One that has our customer’s fingerprints and feedback all over it.

This is much more than just a new logo and a fresh coat of paint (though we are very fond of our updated brand mark and colors.) The new Haven Life considers your comments, industry learnings and the latest technical innovations to provide more ways than ever to make your life less hard.

Just some of what’s changed:

We’re prioritizing real rates over quotes. The life insurance quote has been an industry-standard first step for decades, which made sense when it took customers several weeks to receive a final rate. Now that we can analyze applicant information in real-time, why wait or settle for merely a vague estimation? Our Real Rate feature takes the life insurance quote and makes it more transparent, accurate and personalized than before.

Then, there is our application. It’s friendlier, has fewer questions (about half, for many people, but who’s counting?), and offers clear support at the points you need it most. In other words, it’s nothing like what you’d expect from a life insurance application.

From top to bottom, start to finish, the entire experience has been optimized to be convenient and enjoyable across all of your devices. After all, term life insurance should be something you can purchase while in a hammock. Or in your pajamas.

Lasty, I want to acknowledge that although this re-launch is a major milestone for us, we know there is still work to be done.

According to LIMRA, 64% of American adults do not own life insurance. Stats are just stats, but for us, if even one family finds themselves underinsured, it’s one too many. We promise to continue to improve our product, expand our offerings (more on this very soon) and evolve our process until everyone who wants life insurance has a solution they feel meets their needs.

If you have friends or family that you think could benefit from life insurance that’s actually simple, please spread the word. Remember, you helped make this.

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About Yaron Ben-Zvi

Yaron Ben-Zvi is Head of Platform Innovation for MassMutual, as well as the co-founder and CEO of Haven Life, MassMutual’s in-house startup that’s setting the pace for innovation in life insurance. In this role, Yaron oversees the strategy and vision of direct-to-consumer initiatives and is responsible for the delivery of an end-to-end digital life insurance transactional platform. His interest in life insurance began as a customer when he set out to buy a life insurance policy for himself and found existing solutions had not yet realized the potential of digital capabilities in the space. Previously, Yaron was a founder in several early stage companies, including a digital life insurance agency as well as an early robo-advisor. Earlier in his career Yaron worked with various innovative media companies. He was an early employee at social listening platform BuzzMetrics, later acquired by Nielsen Media, as well as an early employee at Oxygen Media, later acquired by NBC. You can read more content from Yaron on Forbes or via his LinkedIn posts.

Read more by Yaron Ben-Zvi

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit: https://havenlife.com/plus.html

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