Meet the new Haven Life

Change is never easy. It can be uncomfortable. Unpredictable. Unnecessary. So if you’re going to change something, especially something that works, you better have a good reason.

In our case, we had a great one. You.

When Haven Life was started back in 2015, it was with the intent that customers would always determine what is important. It was that principle that led us to today, one of the proudest moments in our young history. The moment when I get to unveil a new Haven Life and share all of our hard work with you for the first time.

We always had bigger ambitions for Haven Life. When we originally launched, we were focused on showing that technology could be used to make buying life insurance simpler and more approachable. We did that.

Now that we’ve moved past the proof of concept phase, we’re turning our attention to delivering the best possible end-to-end experience and developing a new kind of life insurance brand. One that has our customer’s fingerprints and feedback all over it.

This is much more than just a new logo and a fresh coat of paint (though we are very fond of our updated brand mark and colors.) The new Haven Life considers your comments, industry learnings and the latest technical innovations to provide more ways than ever to make your life less hard.

Just some of what’s changed:

We’re prioritizing real rates over quotes. The life insurance quote has been an industry-standard first step for decades, which made sense when it took customers several weeks to receive a final rate. Now that we can analyze applicant information in real-time, why wait or settle for merely a vague estimation? Our Real Rate feature takes the life insurance quote and makes it more transparent, accurate and personalized than before.

Then, there is our application. It’s friendlier, has fewer questions (about half, for many people, but who’s counting?), and offers clear support at the points you need it most. In other words, it’s nothing like what you’d expect from a life insurance application.

From top to bottom, start to finish, the entire experience has been optimized to be convenient and enjoyable across all of your devices. After all, term life insurance should be something you can purchase while in a hammock. Or in your pajamas.

Lasty, I want to acknowledge that although this re-launch is a major milestone for us, we know there is still work to be done.

According to LIMRA, 64% of American adults do not own life insurance. Stats are just stats, but for us, if even one family finds themselves underinsured, it’s one too many. We promise to continue to improve our product, expand our offerings (more on this very soon) and evolve our process until everyone who wants life insurance has a solution they feel meets their needs.

If you have friends or family that you think could benefit from life insurance that’s actually simple, please spread the word. Remember, you helped make this.

Life insurance that's actually simple.

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