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5 reasons why January is the best time to buy life insurance

New year. New you. New policy. Here’s what you need to know.

With the stress of the holidays (and 2020 in general) behind you, and the great open vistas of 2021 ahead, now is an opportune time to pause and consider… life insurance.

You see, we might be biased, but we believe this is the very best time to buy a term life insurance policy. Now, we could just leave it at that — it seems self-evident to us — but we suspect you’re the type that needs to be persuaded. If you don’t know when to get life insurance, we are here to help. So, sit back, tuck into that healthy lunch you’ve resolved to eat all year, and prepare to be very, very persuaded.

In this article:

It’s January now. And now is always the time to buy life insurance coverage.

Fact 1: You’ll never be younger than you are right now. Fact 2: The younger you are, the more affordable life insurance typically is. That’s because your overall health is a big factor in determining the premium you’ll pay — and with level set premiums (i.e., a premium payment that costs the same every month throughout your term), you want to lock in the lowest rate possible. Which brings us to Fact 3: No one likes paying more for something than they absolutely have to.

See? Now’s the time to start buying life insurance coverage. It’s just the facts.

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Life insurance is more affordable than you think

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New year. New you.

We’re not sure if anyone has said this yet, but… 2020 was kind of a challenge. Unprecedented, you might say. (And we did. A lot.) If you weren’t your best self, well, you weren’t alone.

But that’s ok. As we flip the pages of the calendar, the promise of a new start means we can make better choices. Whether that’s resolving to make wiser financial decisions or just to improve in general, a term life insurance policy can play a key role in making those resolutions into reality. First and foremost, a life insurance policy is a cornerstone of long-term financial planning because it provides protection for your loved ones in case the worst should happen to you. Secondly, Haven Term policyholders also get access to Haven Life Plus, a rider of bonus features that include no-cost services like Aaptiv, the mobile fitness app, and LifeSite, a security service for your most important documents, passwords and more — each of which can make keeping your 2021 resolutions a little less hard.

2020 taught us that anything can happen

Look. We’re feeling optimistic about 2021. There’s a coronavirus vaccine on the way; a difficult summer kicked off a series of healthy conversations and forward-thinking action on race in America. And of course, there’s the prevailing sentiment: How could this year be any worse?

Unfortunately, you never know. Twelve months ago, it would have seemed absurd that our holiday cards would have pictures of our mask-wearing kids next to Santas behind Plexiglass, but that’s exactly what happened. Uncertainty is part of life, and while we certainly hope that, by this time next year, the pain of the coronavirus pandemic is mostly behind us, there’s always a chance something else equally challenging will take its place. And, of course, the plague of racism in this country has persisted for centuries, and undoing systemic racism is a long-term project.

Point is, progress is not guaranteed, and longevity might not be around the corner. Part of living with this uncertainty includes preparing for unpleasant realities. This includes making sure that you leave behind a safety net in case something unforeseen should happen to you. Simply put, you don’t know what tomorrow will bring, but life insurance provides financial protection that can help your loved ones afford the things you pay for in the here and now. Whether it’s a large expenditure like a mortgage or just your regular grocery bill, there are a lot of expenses that your family counts on you to handle. Even funeral expenses can lead to major debt if your family or beneficiary is not prepared. Don’t leave them in the lurch by failing to plan for your absence. Make sure you have a death benefit that can help support your family if you are no longer with them.

Wow. That got pretty real. Let’s lighten it up a bit, shall we?

It’s not just easier life insurance, it’s an easier life.

Learn about the perks that come with being a Haven Term policyholder.

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Life insurance is fun

Seriously. You’ve been quarantining, making sourdough, worrying about your finances and doing your part to build a better community. Why not live a little? Getting term life insurance is a way to do that. You get to answer a few questions about your health and habits, you get to (safely) interact with a real-life person if a medical exam is required, and most importantly, you’ll get the peace of mind that comes with taking care of your loved ones. If that doesn’t set your heart aflutter, we don’t know what will. (To be fair, life insurance is sort of our whole thing.)

What else are you doing in January, anyway?

It’s January. It’s cold. It’s dark. You’re still quarantined. Maybe you’re doing dry January… This is a long way of saying you might have a little time on your hands. And what better use of that time than taking care of your loved ones.

Oh, and spoiler alert: It actually doesn’t take that much time. Thanks to Haven Life’s innovative technology, you can shop and apply for life insurance online in mere minutes. Take care of that, and you’ll have the rest of the day to … um… make more sourdough?

It’s still early, but there’s a chance 2021 could be your best year yet. One way to start on the right foot is to take care of those things you’ve been meaning to do for a long time. Like finally reading Moby-Dick or watching The Wire. Oh, and buying a life insurance policy that provides financial protection for your loved ones, and peace of mind for you.

Hey, just because the holidays are over doesn’t mean you can’t give one last gift to yourself, right?

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About Louis Wilson

Louis Wilson is a freelance writer whose work has appeared in a wide array of publications, both online and in print. He often writes about travel, sports, popular culture, men’s fashion and grooming, and more. He lives in Austin, Texas, where he has developed an unbridled passion for breakfast tacos, with his wife and two children.

Read more by Louis Wilson

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit:

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