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It’s Life Insurance Awareness Month, Let’s #TalkAboutIt

Join us in opening the discussion around life insurance and overall financial preparedness. #TalkAboutIt

when should I buy life insurance?

From my experience, the most difficult conversations often revolve around finances and death. Both topics tend to elicit feelings of dread and fear and often result in avoidance altogether.

This needs to change.

September is Life Insurance Awareness Month (LIAM) and, for our industry, this has become a month dedicated to raising awareness among Americans about what life insurance is and how it helps to financially protect our loved ones. The aim of this program is to close the gap of the 40% of Americans without life insurance, many of which likely need a policy in order for their families to financially survive without them.

While it’s certainly uncomfortable to imagine my own death, I can say with utmost certainty that I want my wife and two children to be financially secure if I were to die unexpectedly. That’s why I purchased life insurance. More of us need to understand our life insurance needs and have the discussion with those who rely on us financially.

There’s no better time to educate ourselves than the present.

Join Us

As part of LIAM, we will encourage people to #TalkAboutIt in order to open up the dialogue around the importance of life insurance. Starting today, we will share one video every day in September on all our social channels – Facebook, Twitter, and LinkedIn (pick your favorite). These videos, which are sourced from across the Internet, will hopefully educate you, move you, make you laugh, and, maybe even make you a little bit uncomfortable. All videos will be posted using #TalkAboutIt.

Join us in opening the discussion around life insurance and overall financial preparedness. There’s no reason to fear life insurance or the reaper (as today’s video so masterfully illustrates). It will only leave you feeling empowered that you’ve taken a significant financial step to protecting your loved ones.

Let’s Kick Off Day 1

If you have a favorite video or life insurance story to share, we encourage you to join the conversation using #TalkAboutIt or to follow the industry campaign using #LIAM15.

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About Yaron Ben-Zvi

Yaron Ben-Zvi is Head of Platform Innovation for MassMutual, as well as the co-founder and CEO of Haven Life, MassMutual’s in-house startup that’s setting the pace for innovation in life insurance. In this role, Yaron oversees the strategy and vision of direct-to-consumer initiatives and is responsible for the delivery of an end-to-end digital life insurance transactional platform. His interest in life insurance began as a customer when he set out to buy a life insurance policy for himself and found existing solutions had not yet realized the potential of digital capabilities in the space. Previously, Yaron was a founder in several early stage companies, including a digital life insurance agency as well as an early robo-advisor. Earlier in his career Yaron worked with various innovative media companies. He was an early employee at social listening platform BuzzMetrics, later acquired by Nielsen Media, as well as an early employee at Oxygen Media, later acquired by NBC. You can read more content from Yaron on Forbes or via his LinkedIn posts.

Read more by Yaron Ben-Zvi

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit: https://havenlife.com/plus.html

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